Needham, MA – January 24, 2013 – At an awards ceremony in Las Vegas last night, North Hill, the leading Boston-area senior living community, was honored with three Gold and two Silver awards in the National Association of Home Builders Best of 50+ Housing competition. This included being named the Best Repositioned 50+ Housing project “on the boards” in the nation. And then North Hill was singled out by judges for a special award – an Innovation Award for its industry-leading PurposeFULL Living wellness philosophy.
“Stunned and proud,” is how Kevin Burke, CEO of North Hill Communities Inc. [www.NorthHill.org ] described his reaction. “Our entire community has been so committed and creative in its efforts to transform senior living. We felt honored to even be named a finalist in this, the industry’s most prestigious awards program. To be further recognized for Innovation – it’s very exciting.”
The awards reflect North Hill’s progress with the Project True North Initiative – the community’s largest and most comprehensive investment in its 28-year history. Project True North enhancements to the community include new residences, transformed indoor and outdoor spaces, and innovative services and amenities. At the heart of all the changes is PurposeFULL Living, North Hill’s multidimensional wellness philosophy [www.NorthHill.org/PurposeFULL-
The 50+ Housing Awards were winners were announced on January 23 at the International Builders Show in Las Vegas. North Hill received the following awards:
- GOLD – Best Repositioned/Remodeled Community on the Boards
o See renderings at http://www.northhill.org/
o Learn more about PurposeFULL Living at http://www.northhill.org/
- GOLD – Best Online Marketing Strategy
o Visit the new main website, http://www.NorthHill.org , as well as a sister site focused on the initiative, http://www.TrueNorthEvolution.
o See a recent email at http://bit.ly/UL3uU4
- GOLD – Best Sales/Marketing Event
o See photos from the event at http://bit.ly/RrqwRY
- SILVER – Best Brochure
o See a sample of the brochure at http://bit.ly/12aZCQc
- SILVER – Best Integrated Marketing Strategy
o “Discover True North,” the campaign launching the True North initiative, included direct mail, online and offline advertising, email, public relations and special events (the first of which attracted more than 400 attendees and caused a traffic jam on the Needham/Wellesley town line)
o See a sample TV ad at http://bit.ly/U4cfXo
ABOUT NORTH HILL: North Hill provides opportunities for vibrant living from its campus on the Needham/Wellesley line. Founded in 1984, a combination of location, the innovative Lifecare financial model and exceptional quality in healthcare and hospitality service have made North Hill one of the most sought-after retirement communities in Massachusetts. The North Hill vision is to be the leading provider of the most progressive, personalized healthcare and hospitality services to older adults in the Northeast. To learn more, visit www.NorthHill.org .
